SEARCH ENGINE OPTIMIZATION

Making your site search engine friendly.


The first and most important element in web design, is making your site visitor friendly.  Sites that take too long to load or are hard to navigate, will see visitors leave as soon as they arrive.  This having been said, visitors must find your site and this is often accomplished via search engines and directories.  In order for a site to get listed and ultimately move to top rankings in search engines, a site must be properly constructed.  This is where Search Engine Optimization or SEO comes in to play.

Search engines are large databases of sites on the web.  The search engines constantly surf the web and apply algorithms to the information collected. Then, based on the scores produced by these algorithms, the search engines rank sites and pass these rankings on to other sites.  This creates a web hierarchy.

Understanding how this hierarchy and the algorithms of the search engines work, allows ITforHire to design your site for the best possible search engine optimization, without losing site of the most important aspect of your site, it's visitors.  When combined with web site marketing, SEO can help bring visitors to your site.



There are literally thousands of companies today doing search engine optimization, but companies must be very careful when turning their website over to an SEO provider.  An SEO that does not have your best interests in mind, might get you decent positioning on some search sites in the short run, but bad SEO practices will, most likely, result in a total ban of your site in the major search indexes.  This can have devastating long term effects on your company.  ITforHire is interested in long term, total technology relationships with our clients, as such, we do not engage in SEO activities that could have a negative effect on our clients web presence.  If you are speaking with an SEO company, here are some things to watch out for:

  • SEO companies that use SPAM or telemarketing to contact you.
  • Companies that promise #1 ranking in any search engine.
  • Companies that won't tell you exactly what they are doing to optimize your site.
  • Software installation on your office PC's as part of SEO.
  • Companies that consider SEO and Pay Per Click as the same thing.

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